A doubt on Electrostatics -- An electrified rod attracting light objects

[Rishabh Narula]

"When electrified rods are brought
near light objects, a similar effect
takes place. The rods induce opposite
charges on the near surfaces of
the objects and similar charges move
to the farther side of the object."
-from a high school physics book.
NCERT Class 12th part 1 to be precise.

can someone explain this to me in
simpler english?
what exactly does farther side mean
and why are similar charges moving there?
what I'm understanding
is that the rod will attract opposite
charges to that of rod itself and thus
charges opposite to that of rod
accumulate on the near side
and charges similar to that of rod move to the side
further away from the side closer to rod.
am i getting it right?do correct if wrong.

 

[PeroK]

Yes, that's the idea.