Better Description: Improve Conversion & Occupancy Rate

[musicgold]

Hi,

Sometimes I get confused about the right way to describe a phenomenon. Consider the following examples.

Example 1: I have a 1% conversion rate on 100,000 visitors, i.e I get 1,000 customers for every 100,000 visitors. I change something and I get it up to 2% on the next 100,000 visitors, i.e. 2,000 customers.

Which is a better description?
1. I doubled my conversion rate or
2. I increased my conversion rate by 1%


Example 2. A hotel has 300 rooms. On day 1, they had 70% (or 210) rooms occupied and on day 2 they had 90% (or 270) rooms occupied. Which is a better description?
3. Occupancy increased by 29% (from 210 to 270)
4. Occupancy increased by 20% from 70% to 90%

Thanks,

MG.

 

[Mark44]

Hi,

Sometimes I get confused about the right way to describe a phenomenon. Consider the following examples.

Example 1: I have a 1% conversion rate on 100,000 visitors, i.e I get 1,000 customers for every 100,000 visitors. I change something and I get it up to 2% on the next 100,000 visitors, i.e. 2,000 customers.

Which is a better description?
1. I doubled my conversion rate or
2. I increased my conversion rate by 1%

The first one is fine; the second one is not. The conversion rate did NOT increase by 1%. It increased by 100% going from 1% to 2%. However, you could say that the conversion rate increased by one percentage point.

Example 2. A hotel has 300 rooms. On day 1, they had 70% (or 210) rooms occupied and on day 2 they had 90% (or 270) rooms occupied. Which is a better description?
3. Occupancy increased by 29% (from 210 to 270)
4. Occupancy increased by 20% from 70% to 90%

The first one is OK (the increase is actually a little less than 29%); the second one is not. You could say that the occupancy rate increased by 20 percentage points, but this is different from a 20% increase.

Thanks,

MG.

 

[musicgold]

Thanks Mark 44.