"But why should I have to deal with XYZ when these people didn't have to?" I'm struggling in one of my organizations with this problem: We have a long history of not enforcing rules, or sporadically enforcing them, and not truly holding people accountable for their poor decisions. We've decided as a group, with about 75% agreement, that this needs to change. Now, we're struggling because there are some people who feel it is unfair for them to be held to standards that they witnessed others not being held to. I can understand their frustration. But here's the dilemma: although the majority of people in my organization understand this is logically invalid, I'm having a really hard time trying to convince them to buy into these changes sincerely, and to the point where they are comfortable being held accountable. Do you guys, the community, have any tips for helping them understand and get on board? I want to be very clear here - I need to convince these people. Insulting them, telling them their argument is invalid, etc is not good enough.