SUMMARY
Alex Tew, a 21-year-old British student, became a millionaire in just four months by selling pixel points on his website, the Million Dollar Homepage. Each pixel was sold in 10x10 blocks for a minimum of $100, attracting significant media attention and traffic. Despite skepticism about the site's long-term viability, the auction of remaining pixels on eBay generated bids, although the final sale price was only $38,000 due to fake bids. This case exemplifies a unique online marketing strategy that captured public interest.
PREREQUISITES
- Understanding of online advertising models
- Familiarity with web traffic generation techniques
- Knowledge of auction dynamics in digital marketplaces
- Basic principles of viral marketing
NEXT STEPS
- Research effective online advertising strategies
- Explore viral marketing techniques and case studies
- Learn about digital auction platforms and their mechanics
- Investigate the impact of media coverage on online ventures
USEFUL FOR
Entrepreneurs, digital marketers, students of business innovation, and anyone interested in unconventional online revenue models.