cosmik debris
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Yogi, G is a coupling constant and it is used to change units of measure. It allows mass to be expressed a length, just in the same way as c allows time to be expressed as a length. You can set them to 1 and work in Planck units if you like. Yes, if you want a value in SI units you will have to measure it just as you do with c. There are also dimensionless constants (26 according to John Baez). These constants are used in the most accurate of all theories, QFT. Sure no-one knows why they have the values they do, or how to compute them from the theory, and that may mean the theory is incomplete in some sense, but it is the same with all theories.