Chip ferrite beads can be beneficial when placed in series with both the DC supply line and ground line on a PCB, primarily for filtering RF noise and providing some level of ESD protection. They are commonly used to low-pass filter supply noise, preventing interference in sensitive circuits, especially in transceiver applications. While it's standard to use ferrite beads on the positive supply, their use on the ground line is less common due to the effectiveness of a well-designed star ground layout. Proper selection of beads involves ensuring they are rated for the circuit's current and understanding their impedance characteristics, particularly at RF frequencies. Overall, the strategic placement of ferrite beads can enhance EMI suppression and improve circuit performance.