Oh, forget what I said about the formula thing, I did it two different ways and ended up countering what I said with "making 28.85 the original length".
Anyways at a lower temperature the distance shrinks. So the count is higher? I think you are confusing the question a bit. You're not actually using to ruler to measure itself. Let's say the ruler is at 35C, and you grab another ruler to measure the distance between two points on the ruler, let's say from the 5cm to 20cm mark. When the temperature is 18C, you are still measuring from the 5cm to 20cm mark, but as you just said, the ruler shrunk, therefore your value should be smaller, at least this is how I interpreted the question, I see how you see the question.
Edit: The main difference I can tell between our approach is when it says the distance between 2 points, I assume the 2 points are on the ruler. In your case you say the points are not on the ruler, in which you would be correct. but I don't know which scenario the question wants, my reading comprehension sucks.