I agree that authors did say "Now, Freedoman stressed that the study doesn't prove coffee can make people live longer. A study like this can never prove a cause-and-effect relationship".
But, in my opinion, people tend to forget or do not understand such warnings, and remember what they prefer/like to: "It's a big new study that found that people who drink java appear to be less likely to die prematurely than those who don't."
I would like to add that, in such studies, individual experiences do not count, what matters is overall result in group of people. For example, you must have heard smoker saying, in support of his smoking, that his neighbor has been heavily smoking for years and he is still alive at age of 90. What smoker does not realize that half-life (analogy) of group of smokers is much lesser than that of group of non-smokers.
I expect that members on this forum are rational enough to understand statistical nature of the study and draw right conclusion, but I am sure there are lot of visitors who may misunderstand.
One comment on that report has also pointed is out, and nicely summarized of what many people think: "Caffeine does what, now? Yeah. Make that a double latte, heavy foam."