Oh, I just read your quote again, I think I know what is going on.
I got confused in my previous post, sorry. It's been a while since I've done this.
Instead of E=hf-eV, it should be E=hf-W where W is the work function of the plate.
So, if I have a work function W=5eV then, it takes 5eV of energy to strip off an electron.
If then I put a negative voltage against the direction the electrons should be coming off, i get the modified equation: E=hf-W-eV where V is the voltage I apply. This is because the electron now must fight against the new voltage.
If I use some f such that hf>W, then I have excess kinetic energy. To find this kinetic energy, I can adjust V such that no more electrons come off (this is "stopping voltage" I had confused with the work function from before). If V is such that no more electrons come off, I know that E=hf-W-eV=0. Which means that eV=hf-W=Emax from before.
Sorry for the mix up. If I now vary f, and V I can find Emax for different values of f. From there, I can deduce W. This is the usual set up for the PE effect.