It may seem off putting to imagine the "laws of physics" evolving. I don't think I'm speculating to that end, I'm suggesting (interpreting the Pros) that the fundamental objects of our experience all particle/energies, not just all the compound objects like plants and animals and stars could be (best) described in the language of Evolution, where some relatively simple system is iterating under a set of rules, and a fitness landscape and all other structure is emergent. For this to be, there has to be some at least relatively stable, though not necessarily fixed rule set, like the rules of ECS, and some similarly stable fitness landscape.
By proposing that space time curvature (aka gravitation force and the measure of Mass) is "an emergent result of entropy" Verlinde has bridged what seems to me to be an obvious gap, in hindsight. The evolution of space-time curvature is given it's fitness metric by changing (increasing) phase space which manifests as the second law and the "entropy tensor". From this evolutionary system, iteration emerges specific curvature forms. It seems of no small importance that this can provide a fundamental root cause for evolution as a whole, or rather is consistent with what we already know - that macroscopic natural evolutionary processes are driven by the 2nd Law. Life is an entropy minimization machine.
So how might the Hubble expansion of phase space (available states) induce curvature. I'm just trying to think about this... If I start with two coins, one bucket. Since there is only one bucket both coins have to be in that bucket. There is no freedom of configuration and no question about configuration equilibrium under repeated questions about configuration. If you add a bucket, you have introduced a "configuration tensor", an entropic gradient or curvature. Repeated random choices of configuration require even distribution to emerge from a state of uneven distribution, probability fills probability space evenly (Louiville's theorem).
So why doesn't the system go to equilibrium phase space distribution immediately? Why is the curvature so lumpy? Stochastic processes starting from nearly identical initial states, can have highly divergent end states. So you can imagine the small difference of the two coin two bucket case ending up in some intermediate-state with complex, lumpy, distribution structure after a whole bunch of buckets have been added, and the configuration question has been asked some number of times. However, I think I can imagine how the divergence to lumpiness might be driven by some additional effective cost term that resists the equilibrium distribution tendency. Maybe it's only the relationship between the rate at which re-configuration steps are taken, and the rate of buckets being added. My hunch is that something as simple as that ratio, given the surprising math of iteration and evolution, could explain locally stable curvature attractors, or "curvature sinks" - i.e. everything from massive particles to black holes.
So what about all the rest of the standard model, that is not gravity? Well to my thinking E=m*c^2 and all of that various mass and energy, since it exists in space-time, could be (should be) explainable as emergent structure of space-time curvature evolution. The zoo of fundamental particles would just be a case of discrete scale in-variance (repeated, and re-normalized patterns of emergence) in interacting or "co-emerging" structures, in other words they are just creature-like mixes of curvature attractors of different evolutionary histories.
Sorry about all this, I'm done.