WhoWee
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You have to watch Beck to understand him.
http://www.glennbeck.com/content/articles/article/198/30208/
Read the entire interview and notice how he mixes in ELF. He has a unique style that works for him. He talks to the audience as though he's sitting at the kitchen table and makes the political issues relevant to the average person.
By comparison, Rick Sanchez often sounds - well (how about) "pissy"?
http://www.huffingtonpost.com/2009/08/06/rick-sanchez-grills-rick_n_253389.html
I'll use a marketing analysis. Sanchez does a hard sell - a one call close. Beck has a SPIN selling technique - he probes and monitors the pulse of his audience. He explains his topics in great detail (even uses a chalk board and other graphics) and builds relationships. Beck has a consistent product and provides support after the sale.
Customers are more likely to stay loyal to Beck and only buy from Sanchez when he has a special offer.
I personally keep a news channel on at all times in my office.
For years it was tuned into CNN. As their programming changed, and instead of reporting I started to hear (very Liberal) opinion based reports from Carol Costello and Soledad O'Brien, I switched to Headline News.
I enjoyed Robin in the morning and found their weather reports adequate while traveling. But, other than a Glenn Beck show predicting economic troubles ahead (he called it on his Headline News show), last August/September Headline News economic and election coverage was pathetic. Until then, I wouldn't even turn Fox on - partly because I didn't want to see Geraldo and mostly because I had always heard they were biased and slanted pro-Bush. I have never been a Bush supporter.
I was surprised to find that Fox was reporting stories that I couldn't find elsewhere. Cavuto understands the financial markets and interviews a diverse group of guests. While I had viewed it once or twice before, Hannity and Colmes proved itself to be one of the best shows on TV leading up to the election.
I also started watching Bill O'Reilly and was surprised to find, while definitely conservative, he does maintain a balanced forum. I was also glad to see Dennis Miller and counter-arguments by Juan Williams, Bob Beckel, Lanny Davis, Marc Lamont Hill and others.
By comparison, the Wolf B. and Anderson C. CNN political panels appeared so biased during the election they made my teeth hurt. At this point, I think John Stewart (Comedy) is more fair and balanced than CNN, MSNBC, and NBC.