Well, the general solution is the sum of the homogeneous solution and a particular solution.
The homogeneous solution (gotten from putting the right hand side = 0) is obtained using the characteristic equation.
To find a particular solution, one can make a clever guess how the solution must look like. Since the right hand side has a part [tex]e^{-3x}[/tex] one can safely assume that also [tex]y[/tex] must have this part. To deal with the [tex]x[/tex] one can guess that the solution must contain a polynomial of some degree. Thus, a clever guess would be [tex]y=p(x)e^{-3x}[/tex]. All that is left is to see which [tex]p(x)[/tex] that will satisfy the solution.