That's the correct kinematic equation for the velocity as a function of time in a constant force field (like a gravitational field).
V = V_0 + a t = V_0 + (9.8 \frac{m}{s^2})
If the ride starts at rest at the top, then Vo = 0, right? So this equation let's you figure out what the speed is as the ride falls.
Now write the equation for the stop part. The stop deceleration force on the passengers is supposed to be limited to "3g's", which means what in terms of the force on the ride? Remember, if there is no deceleration, then the people on the ride feel "0g". If there is a "1g" acceleration up and gravity's "1g" acceleration down, the passengers feel no net acceleration and what does their velocity do? If there is a "2g" acceleration up and gravity's "1g" acceleration down, what do the passengers feel? Etc., etc.
So what is the equation for the velocity as a function of time for the deceleration phase? Now can you use some algebra to determine when the deceleration has to start in order to reach V = 0 at the bottom of the ride?
I have to bail for a few hours. Keep on calculating, and others will try to help out.