More precisely, that the normalized "acceleration" of the volume--the second derivative of the volume with respect to time, divided by the volume--is negative. That means the volume, if it starts from "rest" (zero rate of change with time), will decrease at a rate that increases with time.The Ricci tensor does not describe "mass". It describes density of stress-energy. For the simple case of a perfect fluid, the Ricci tensor--more precisely, the piece of it that determines the (negative) "acceleration" of the volume described above--will be ##\rho + 3 p##, where ##\rho## is the energy density of the fluid and ##p## is the pressure. So positive #\rho + 3p## means the "acceleration" of the volume is negative--"attractive" gravity. Note that this is for an observer who is inside the fluid, observing the behavior of a small ball of test particles that is also inside the fluid.