The emergent perspective of the duality comes when you think about the nature of the conformal field theory. Naively, you have what looks like a standard theory of something not very much different than a theory describing a lot of massless quarks. Then despite having those very specific degrees of freedom, somehow encoded within the 'quarks' interactions/entanglement structure and so on, is a completely different theory which not only grows an extra spatial dimension but also somehow knows something about the gravitational force. The duality is believed to go even further now (into something called subregion duality). It's not just an isomorphism of Hilbert spaces for the full theories, but even for a given finite lapse of time in the CFT, it somehow is able to 'see' a wedge of the gravitational bulk.

It's wonderfully nonlocal, but somehow that is what's needed to answer the Bekenstein bound and the R-T generalizations.