Hi 2clients, well actually this really does depend. When you have a taught string, as we have in your question, there is a tension in the string. Now this tension can be model as acting in both direction along the string. Imagine for example you help a piece of sting in your hands and pulled both ends, there is a force stopping both hands move further apart when the string is taught, so there must be a force acting on you right had to the left, and you left hand to the right :D
So what you need to ask is in which direction do you want the tension to be acting for the purpose of you question. In the question its says it exerts a pull on the kite, so the tension will be acting down the sting towards the person holding the sting, acting away from the kite, so it will have a negative y value and and may have a negative or positive x value depending on where the person is standing relative to the kite :D
That all said, most question wouldn't ask you to work out negatives and posatives, and they will simply want to know the magnitude of a force or the magnitude of its components, which are always positive :-) hope that helped
ps sorry if you knew most of that already, obviously I don't know what you already know :D