We can question the concept of the observer (or an observation) being associated with only a single outcome (or single world) as in when one says "in one world I get this result - in another world I get that result".
For observations can be defined in terms of ensemble ones as well: be it in terms of the large number of brain cells that we (or a machine) possesses, or the large number of silver halide particles detecting photons in a photograph, etc. Such observations are themselves irreduceable to (or can't be characterised by) any single observation in such. For example, a visible interference pattern, produced in a photograph, is not characterised by what is visible at any single point in the photograph. The visibility of the interference pattern literally vanishes. A statistical ensemble approach (or some equivalent alternative along MWI lines) is required for characterising these sorts of observations, as much as any "reality" behind such observations.
In other words, when speaking of observers we should allow aggregate entities as well. And indeed we should question the legitimacy of always assuming otherwise. By way of an analogy, a single cell organism (in an ocean of such organisms) might indeed always get heads in a long chain of coin flips (or we can find one that does, given a large enough population), but without such a cell connecting with all the other organisms in the ocean, it is unable to fathom the peculiarity of it's specific observation, and is unable to generalise such (incorrectly or otherwise). For it is incapable of thinking. But in a multi-cellular organism, not only are ensemble observations enabled, but the statistics of what such an ensemble might conclude (such as their laws of physics) become far less troublesome.
The concept of the observer (the "I") as being some single point in a system can be understood as far too peculiar.
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