In optimizing a PID controller in Simulink, rise time is typically defined as the duration it takes for the response to rise from 10% to 90% of the desired voltage, which is 100V in this case. Consistency in measurement is crucial for comparing results during controller tuning, and it is advised not to include overshoot in rise time calculations. The user has achieved a steady state error (SSE) of 0.025V above the step voltage, indicating that the system has technically overshot. The discussion highlights the importance of understanding the relationship between SSE and overshoot in underdamped responses. Overall, clarity in measurement definitions aids in effective PID controller tuning.