as of !:30 PM pacific today the two new books The Trouble with Physics and Not Even Wrong were #1 and #2 on the Amazon general physics bestseller list http://www.amazon.com/gp/bestsellers/books/14560/ref=pd_ts_b_nav/102-4540543-7840144 followed by Brian Greene Elegant Universe as #3. There seems to be a run on general audience books about fundamental physics. Rising tide lifts all boats. I personally have never seen it like this. Leonard Susskind used to be wandering around between #50 and #95-----but now he is right up there too. BTW check out this nice portrait of Johannes Kepler. http://kepler.nasa.gov/johannes/ I have a feeling that science is getting popular. More windows more air more interest. Or might be GOING to get more popular. Can't be sure, just a feeling. Penrose, Lisa Randall, and Susskind are #6, 18, 21 respectively. this list is volatile and changes every hour, but the makeup of the list is....well I find it interesting. The general audience fundamental physics books are interspersed with college textbooks, because right now the College Freshman are buying their books for the semester.