One well-known analogy* is to consider the universe as a partially inflated balloon. The objects in the universe (like galaxies) can be pictures as coins glued to the surface of the balloon. Now the universe inflating is something like the balloon inflating: the coins are not really moving, but if you are sitting on one of them and you look around, you still see all the other coins receding from you.
To involve the light speed, let's imagine an ant walking on the surface of the balloon from one coin to the next**. If you do the naive measurement of the ant's velocity, you will find that it increases when you start inflating the balloon. After all, the ant covers more distance in the same time, because the surface of the balloon stretches under him while he takes his steps. However, he will clearly not reach the other coin any earlier that he would have in the non-inflating universe.
===*) Disclaimer: One has to be very careful with this analogy, because it doesn't cover all aspects of the universe inflating properly. In other words: note that the universe IS NOT a balloon.
**) Double disclaimer: this is not part of the standard analogy, so I'm not sure how good this extension is. In particular I might be mixing up some reference frames here, and I'm not postulating the the velocity of the ant will be a fixed number for all observers :-)