@Chalnoth:
Sorry, I didn't present that bit about choice very well. First of all, let me say that I agree with you strongly that "the nature of reality is absolutely, positively not a personal choice: reality simply is, and we only stand to fool ourselves when we try to pretend the nature of reality is up to personal choice." I was not trying to imply that the nature of reality is changed by or dependent upon personal choice. Personal choice comes into the picture in certain situations, summarized below:
-Some parts or "aspects" of the nature of reality (eg. is there a God, or is there no God?) are not made certain when working with empirical evidence alone. That is, all empirical evidence concerning this aspect, when taken into account, leads to a tie between two or more possible truths (one of which could be the OR's null-hypothesis).
-For some people, subjective evidence informs them further about this aspect. It does this with different degrees of certainty, but let's assume that it doesn't actually prove the truth of the aspect, only gives evidence (we can't be certain that it doesn't ever prove something, because, being subjective, such proof - if it existed - could never be conveyed to us).
-Sometimes, the aspect of reality in question is significant enough that what a person believes its truth to be is important to decide. Because they are only dealing with subjective evidence at this point (empirical evidence leading to a tie between possibilities, so all that's left to judge with is subjective evidence), any potential truth is unverifiable. We know that one answer is correct, but we do not know which. So, belief here is a personal choice, recognizing that it could be wrong. Obviously, people should try to choose the correct possibility...
...but, like you said, our minds our flawed and can lead us to wrong conclusions. So the "personal choice" of what one chooses to believe consists of assessing all the empirical and subjective evidence one has, trying to construct an accurate worldview, and continuously checking model against new input from experiences. To ignore all your subjective evidence is one way of making that choice, but nothing guarantees that will leave you with a correct understanding of reality. Nor does choosing to actively consider subjective evidence mean you can no longer do science; the subjective evidence simply applies to areas of concern outside of science.
But to assert that everyone's subjective evidence does nothing but mislead them seems odd, since 1) one does not know the actual truth of the aspect, and therefore 2) one does not know whether someone's subjective evidence is working in favor of or against the actual truth of the aspect.