It's the phase velocity. In the vacuum it's also the group velocity:
$$\vec{v}_\text{g}=\frac{\partial \omega}{\partial \vec{k}}=\partial_{\vec{k}} c |\vec{k}|=c \hat{k}.$$
It's also the "speed of the wave front" in simple ("Drude like") models of dielectrica.
For a very deep understanding of the latter, see the now famous papers by Sommerfeld and Brillouin (I'm sure there are English translations of those):
A. Sommerfeld, Über die Fortpflanzung des Lichtes in dispergierenden Medien, Ann. Phys. (Leipzig) 349 (1914) 177.
https://dx.doi.org/10.1002/andp.19143491002
L. Brillouin, Über die Fortpflanzung des Lichtes in dispergierenden Medien, Ann. Phys. (Leipzig) 349 (1914) 203.
https://dx.doi.org/10.1002/andp.19143491003
You also find it in Sommerfeld's lectures (vol. IV) as well as in Jackson Classical electrodynamics.