This is a question to those who have the 3rd edition at their disposal. Where do 3.45 and 3.46 come from? I understood everything he said before that...
Start with equ. 3.34, an linearize it about ##u = u_0##. You will get an equation for simple harmonic motion, from which those two equations will follow.
You are on the right track, but you should have obtained ##x'' + kx = 0##. You made a mistake somewhere. Without seeing your work, I can't say what it was.
The very first equation you have is incorrect. $$ {d \over du} V \left( \frac 1 u \right) \ne f(u) $$ Which is actually strange, because the third equation could only have been obtained if you had differentiated that correctly.