CRGreathouse
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baywax said:Sorry... what I was saying there was that the GST or Luxury Tax is alway added to the price of a luxury item... it shows up on the invoice as a government imposed tax... and is not hidden... unethically... from the consumer.
Ah. I'm not talking about that, though; I'm talking about how prices really change. If a company makes luxury watches which sell for $500 (making a profit of $120 per watch) and suddenly there is a luxury tax of 10% on the watches, I expect the company to lower prices (perhaps to $480, lowering profit per watch to $100) to keep buyers from switching to alternatives that aren't taxed. This is because, in essence, the company can make the watch $22 cheaper by losing only $20 per watch, so there's more benefit from the 'increased sales' (relative to not dropping the prices post-tax) than from the higher margin.