I believe that is true but that doesn't imply that there is no lateral force from the cue (the fact that it requires some effort must imply there is some lateral force). So how could one measure the actual impulse? Answer has to be by observing the actual direction of the resulting motion of the ball when hung on a string. You have already done that on a few (or one) occasions and you would really need to do several runs (>10) with the same contact point etc. and analyse the result by taking the mean after discarding any that don't fit the pattern. It may need a mechanical actuator, rather than a human. Also, it would be interesting to find out the coeff of friction, which could be dominated by the cue tip, so a flat ceramic plate could be used with a cue tip under a known mass and a spring balance used to pull it along the surface of the plate. There have been various values suggested but I wonder how well justified they are. Varying the applied weight could show how linear the friction is - which could really spoil your day if you wanted to make real sense of it.