Why is gasoline preferred over diesel for cars?

[radmysterious]

even though the thermal efficiency of diesel engine is more than that of gasoline engine , why is it that gasoline is preferred over diesel for cars?

 

[Andy Resnick]

http://www.howstuffworks.com/diesel1.htm

 

[Stanley514]

why is it that gasoline is preferred over diesel for cars?

1)Diesel engines believed to be more polluting than gasoline engines even though they are more efficient.In California there is open restriction on diesel cars for that matter.
2)In cold countries diesel fuel couses problem because it may turn to a jelly when it`s just a bit over 0°C.
3)Diesel engines cost a bit more than gasoline engines.