Making the second coeffient "-" makes it fit a nice mnemonic:
expanding a determinant along the top row
[tex]\left|\begin{array}{ccc}a & b & c \\ d & e & f\\ g & h & i\end{array}\right|= a\left|\begin{array}{cc}e & f \\ h & i\end{array}\right|- b\left|\begin{array}{cc}d & f \\ g & i\end{array}\right|+ c\left|\begin{array}{cc}d& e \\ g & h\end{array}\right|[/tex]
If [itex]\vec{u}= a\vec{i}+ b\vec{j}+ c\vec{k}[/itex] and [itex]\vec{v}= x\vec{i}+ y\vec{j}+ z\vec{k}[/itex], then writing [itex]\ve{u}\times \vec{v}= (bz-cy)\vec{i}+ (az- cx)\vec{j}+ (ay- bx)\vec{k}[/itex] as [itex](bz-cy)\vec{i}- (cx- az)\vec{j}+ (au= bx-)\vec{k}[/itex] makes it clearer that we can think of it as
[tex]\vec{u}\times\vec{v}= \left|\begin{array}{ccc}\vec{i} & \vec{j} & \vec{k} \\ a & b & c \\ x & y & z\end{array}\right|[/tex]