Why is the direction in which the D.C. motor turns reversed here?

[ellieee]

Homework Statement

I tried Fleming left hand rule and no matter what doesn't AB move downwards?

Relevant Equations

nil

in my worksheet, AB turns in clockwise direction , while in my textbook, it turns in the anti clockwise direction.
so may I know why is this the case?

 

[vela]

Where does it say it turns clockwise?

 

[ellieee]

Where does it say it turns clockwise?

in fig 6.2, A moves upwards while D moves downwards so doesn't it mean clockwise?

 

[vela]

I don't see anything in the figure which suggests A is moving upward and D is moving downward.