Here is a radical view. What is Born rule does not need to be derived from MWI? What if Born rule is not objective but subjective?
Usually we look it from the inside (frogs perspective): I am looking at the world and I observe more frequent event than events with lower probability. How is it explained by MWI, while all possible outcomes exist in omnium? I think that this question is incorrect. We should ask an inversed question instead: We know that all branches exist, why there is “more” conscious observers with the higher “intensity of existence?”
I can give you another example. Say, we have a very powerful computer and we know TOE. So we were able to calculate the “wavefunction of the Universe” from moment 0 (initial conditions at BB) to, say, 1 second. Not just one “branch”, but omnium at whole, the global solution. There are no conscious observers, however. But do we need a Born rule as soon as we know the global solution?
In fact, once you look at the Universe from ‘bird’s view’, having the solution of the evolution of the omnium, there is no Born rule. We have a solution, that’s it. Born rule appear when we try to jump inside the Universe, converting from a single birds view to some arbitrary frog’s view. At the moment of the choice you already implicitly use the Born rule, choosing “more intensive” branch. In such case the Born rule – which is so obvious when we look around – is nothing more then an illusion, created by our consciousness, similar to so obvious flow of time