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I had never heard the expression before but what a great way to say it! Most of my work is tied to R&D, which makes scope creep a common problem for me. We start a project with goals A-F, but over the course of several months or more the customer begins to understand more clearly what is desired, and the wheels keep turning upstairs, and we keep getting new insights, and pretty soon we have implicitly or explicitly added goals G-M. But of course, my bid only covered A-F. The customer typically says or thinks something like, "well obviously we needed to do this", to which I respond [more or less] "then obviously it should has been in the bid request". And of course the next thing is, "but we are already over budget [and now we realize that we have to do this]"...