I haven't taught this topic in a long time and just now I keep thinking " there must be a better way!"
But anyway: suppose we take your suggestion and look at all negatives of elements in our dedekind cut. then that seems to give us the opposite of what we want. so we could then take the complement in the set of rationals of those numbers. now unfortunately that could give us a set containing its lub, so if so we must throw that out. kind of clumsy.
lets try another way. presumably addition is easier, i.e. to add two dedekind cuts probably you just add all their pairs of elements. so we know that the negative of a dedekind cut X should be the solution of the equation X+Y = 0. so maybe we should just take for -X, where X is a dedekind cut, the set of all rationals y such that for all x in X, x+y is negative.
What does that give? Shoot, that also gives a set with a lub in it. Ok, last try:
given a cut X, take the set of all those y in the rationals, such that for each y there exists a positive K, such that for all x in X, x+y is less than -K.
gee this is awful. it would probably be bettter to just notice that you only need to use this construction to construct the positive reals. after that just construct the negative reals formally as a copy of the positive reals with a minus sign attached.
i.e. it is unnecessary to carry the cumbersome construction around for the whole process.