Through the miracle of marketing

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In summary, the product "HeadOn! Apply directly to the forehead!" is a homeopathic candle wax marketed as a headache medicine. The advertisements for this product are intentionally aggravating and repeat a phrase multiple times to provoke and ingrain the product's image in the audience's mind. The target audience is those who are scientifically illiterate. The "active" ingredient in this product is potassium dichromate, present only in ppm quantities, along with a small amount of flower extract and menthol. The rest of the ingredients are inactive, mostly wax. Despite potential health concerns with the ingredients, the company behind this product, Miralus, has made half a billion in revenue. This raises the question of whether established pharmaceutical companies will shift their focus
  • #1
Rach3
I'm rather amused to find that the product behind "HeadOn! Apply directly to the forehead!" is actually homeopathic candle wax. For those who've never seen it, this product is a purported headache medicine, the advertisements for which are intentionally aggravating. A phrase is repeated a dozen times (like minimalist music), so as to provoke the targets and ingrain the product's image in their minds. Apparently, the target audience is the scientifically illiterate.

The "active" ingredient is potassium dichromate present only in ppm (part per million) quantities, which is very fortunate since chromium (VI) compounds are carcinogenic as well as exceedingly toxic (msds). There's also about a ppt (part per trillion) of some flower extract, as well as menthol (makes your skin cold.) The rest is inactive ingredients (mostly wax).

The best part? Miralus' scam raked in half a billion in revenue. :eek:

As noticed at
http://en.wikipedia.org/wiki/HeadOn,

confirmed by official product information at
http://www.walgreens.com/store/product.jsp?id=prod1806169 .
 
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  • #2
The real question is, how soon will the established pharamceuticals drop their expensive R&D programs and go full-time in marketing. That's where the money is.
 
  • #3
:tongue2: I thought this was for acne... but now it seems like it would cause acne. :tongue2:
 
  • #4
Rach3 said:
The real question is, how soon will the established pharamceuticals drop their expensive R&D programs and go full-time in marketing. That's where the money is.

The pharmaceutical companies are already spending 25% of their revenues on marketing. 18% goes for R&D. Intense marketing definitely works for just about anything.



http://www.retrojunk.com/details_commercial/1054/

As for the "Head On" commercial it is considered to be an inovation in modern? advertising.

viagra anyone?
 
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What does "Through the miracle of marketing" mean?

"Through the miracle of marketing" refers to the power of advertising and promotion to create a desirable image or perception of a product or service in the minds of consumers. It suggests that through effective marketing strategies, a product or service can appear almost miraculous in its appeal and success.

How does marketing impact consumer behavior?

Marketing plays a significant role in shaping consumer behavior by influencing their perceptions, attitudes, and purchasing decisions. Through targeted messaging and persuasive techniques, marketing can create a desire for a product or service and drive consumers to take action.

What are some examples of successful marketing campaigns?

Some examples of successful marketing campaigns include Apple's "Think Different" campaign, Coca-Cola's "Share a Coke" campaign, and Nike's "Just Do It" campaign. These campaigns effectively captured consumer attention and created a strong emotional connection with the brand, leading to increased sales and brand loyalty.

How can small businesses benefit from marketing?

Marketing can be especially beneficial for small businesses as it can help them reach a wider audience, establish their brand, and compete with larger companies. Through targeted marketing efforts, small businesses can attract new customers and retain existing ones, ultimately driving growth and success.

What are some ethical considerations in marketing?

Ethical considerations in marketing include ensuring truthful and accurate advertising, respecting consumer privacy and data protection, and avoiding deceptive or manipulative tactics. It is important for companies to maintain ethical standards in their marketing practices to build trust with consumers and uphold their reputation.

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