\begin{align*}
e^{\lambda W} a e^{-\lambda W} &= a + \lambda[W,a] + \frac{\lambda^2}{2!}[W,[W,a]] + \frac{\lambda^3}{3!}[W,[W,[W,a]]] + \frac{\lambda^4}{4!}[W,[W,[W,[W,a]]]] + \ldots\\
[W,a] &= -2a^{\dagger}\\
[W,a^{\dagger}] &= -2a\\
[W,[W,a]] &= [W,-2a^{\dagger}]\\
&= W(-2a^{\dagger}) -...