Ohh, I think I see. w represents the initial value, which would basically make everything I put wrong. What about the following:
Basis: 0 1^{n} 0 \in A , n \in N
Recursive Step: if w \in A, then 0 w 0 \in A
Because, this would give: A = \{ 010, 00100, 001100, ... \}