Or, to say the same thing in a slightly different way:
{a, b, c} is a set that has three elements: a, b, and c.
{a, {b,c}} is a set that has two elements: a and {b,c}.
In order for sets to be equal, they must have exactly the same elements.
Notice, also that while {b,c} is a member of {a, {b, c}}, it is a subset of {a, b, c}.
\{b,c\}\in \{a,\{b,c\}\}
\{b,c\}\subset \{a, b, c\}
You may confusing those two concepts.-