Sorry I didn't look at this sooner.
To help with this, I need to see your full spreadsheet. I need to see your measured data (load = 5, 10 and 15 is meaningless). Seeing your graphs would help too, but just posting a few figures and a few calculations (without annotation or source of the data) makes things very difficult to review. I can't see how you've got friction power at 7kW. What I can see is that your brake power looks very low, so obviously your efficiency measures will naturally be poor.
We can help, but make things easy for us, we weren't there when you typed those calculations in and we weren't there when you ran the test!