First, of course, x= 0 is not a solution because log(0) is not defined. So you can divide both sides by x to get log(x)= 0.1 x. You can now write this as [itex]x= e^{0.1x}[/itex]. If you let y= -0.1x, that becomes [itex]-y/0.1= e^{-y}[/itex]. Now multiply on both sides by [itex]-0.1e^y[/itex] to get [itex]ye^y= -0.1[/itex].
Now we can take the Lambert W function of both sides:
y= -0.1x= W(-0.1) so x= -10W(-0.1)= -10(-0.111833)= 1.11833 (to six significant figures).