You might be tempted to define the "center of charge" as something like
[tex]
\vec{R} = \frac{\sum q_\alpha \vec{r}_\alpha}{\sum q_\alpha}[/tex]
by analogy with the center of mass. The most obvious trouble with this formula is that the total charge, the thing in denominator, can be zero. This means the center of charge doesn't exist in general (at least using this definition). On the other hand, the quantity [tex]\vec{d} = \sum q_\alpha \vec{r}_\alpha[/tex] is actually important and it is given a name: the dipole moment. Perhaps you have heard of dipoles in your electromagnetism courses, if so you might try to convince yourself that the general expression I gave is equivalent to what you know. The dipole moment can tell you a lot of important things about a system. For example, when a system is charge neutral, the dipole moment (if it isn't zero) determines the electric field of your system far away from the system (this is called the multipole expansion) . Also, oscillating dipoles are very important when studying electromagnetic radiation.