Hornbein said:
Oops it isn't. Shows how much I know. The attraction between two wires appears to have no particular name.
It's the (magnetic) Lorentz force on the electrons in one wire moving in the magnetic field of the other wire.
Take wire 1 as fixed along the ##z##-axis of our Cartesian coordinate system. Make it, for simplicitly, "infinitesimally thin". The current density then is
$$\vec{j}_1(\vec{r})=I_1 \delta(x) \delta(y) \vec{e}_z.$$
For symmetry reasons the magnetic field is given (in polar coordinates ##(R,\varphi,z)##) by
$$\vec{B}(\vec{r})=B(R) \vec{e}_{\varphi}.$$
Using Ampere's Law with a circle around the ##z##-axis, you get
$$2 \pi R B(R)=\mu_0 I_1 \Rightarrow \; B(R)=\frac{\mu_0 I_1}{2 \pi R} \vec{e}_{\varphi}.$$
Now take another infinitely thin wire parallel to the first one given by ##x=d, \quad y=0, \quad z \in \mathbb{R}##. Then
$$\vec{j}_2=I_2 \delta(x-d) \delta(y) \vec{e}_z.$$
Then the force on a piece of length ##L## is
$$\vec{F} = \int_{\mathbb{R}} \mathrm{d} x \int_{\mathbb{R}} \mathrm{d} y \int_0^L \mathrm{d} z \vec{j}_2(\vec{r}) \times \vec{B}(\vec{r}) = \frac{\mu_0 I_1 I_2 L}{2 \pi d} \vec{e}_z \times \vec{e}_y=-\frac{\mu_0 I_1 I_2}{2 \pi d} \vec{e}_x.$$
This means that for ##I_1 I_2>0## (i.e., both current densities in the same direction) the wires are attracted, otherwise repelled.
There is no electric force, because both wires can be considered (for all practical purposes) as uncharged.