Char. Limit said:
The problem is, they don't compete for your business. They put prices as high as they want, because they know that eventually, you'll come to them.
I'm reluctant to post, but I see this reasoning often and felt the need to address it.
*****
This is clearly not the case, and it shows a lack of understanding of even basic microeconomics. If companies *can* charge any price they want (they can), and they would make more money by doing so, why wouldn't they be charging more *right now*? After all, they are driven by greed, as you say. Why would they charge $800 per month when they could charge $8000 per month?
The reasoning is flawed on two levels. First, even if they were the only company in the business, there are limits on what they'd charge. There's some point at which so many people would be priced out of the market that they would prefer to charge a lower rate (to more people) than a higher. This is what's called the
monopoly price. Now if there were many firms competing, so many that no individual firm had pricing power*, then they would charge a lower rate; this is the
competitive price. At present, rates are between the two:
oligopoly pricing. This happens when there are enough firms to keep the prices well below monopoly rates, but not so many that firms lose their pricing power altogether.
But the real problem, IMO, is not the number of companies or their market power. It's the power the companies have (collectively) over the government itself:
regulatory capture,
government failure, etc.
Personally I hate health insurance companies, and I dislike buying insurance. (It's worth the price after the employer subsidy so I do buy it... but I don't think it's a good deal at face value, or even half of face value.) But if we're to find a reasonable alternative, we should look at the current system fairly.
* Suppose the going price for wheat was $4.90 per bushel and someone offered to sell you wheat at $5.00 per bushel. You'd decline, obviously -- you could get wheat from anyone else at $4.90. That seller has no market power. On the other hand, a drug company supplying patented medicine has absolute pricing power. They charge monopoly prices (not infinite prices!) because they are able to do so.