Higgs Boson and the Missing Cubic Term in the Standard Model

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the_pulp
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Why does the standard model have a higgs boson quadratic and a cuartic term but it does not have a cubic term? is there any problem if it happens to have a cubic term?

Thanks!
 
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The higgs field is a complex field. How do you propose to include a cubic term and leave the Lagrangian u(1) invariant?
 
But that's after we had shifted the field by its VEV, if I'm not mistaken. That occurs even for:
[tex] \mathcal{L}_{4} = \frac{\lambda}{2} \, \left( \vert \varphi \vert^2 - v^2 \right)^2[/tex]
if you make the subst:
[tex] \varphi = (v + \rho) \, e^{i \, \chi}[/tex]
 
Oh, yeah fair enough.