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There's a huge common fallacy here: that the primary or sole purpose of fashion is mate attraction. Just thinking about it for a short while is enough to show that's not true. Fashion has many purposes related to human social interaction separate from mate attraction. We dress in certain ways for social admiration, comformity, self expression and to look attractive even if we don't want to attract anyone (for example many of my friends dress up beautifully when we go out even though they aren't single and aren't looking to attract anyone).Jimmy Snyder said:That's what I meant. People do that. We hide our natural appearance and replace it with an unnatural one in order to attract the opposite sex. Are there other examples of that in other species.
I'm always concerned when conversation about fashion draws straight line comparisons to animal behaviour because the conclusion that certain items of clothing are mainly worn to attract mates sounds subtly sinister and reminiscent of many rape culture apologetics.
) on the contribution it might make to the "Do I take the other guy(s) / gal(s) on ..." decision. Looking from the other side of that equation, intimidation is also likely to be a factor ... the term "power dressing" springs to mind.