My understanding is that you should NOT convert to kW because the generator's limitation is that amperage through the windings, which means that when you have poor power factor (such as when running multiple small motors at part load), you risk burning it out. Perhaps residential generators aren't rated by kva, but I'm pretty sure commercial ones are.
But if anything, calculating the kva and using it as kw would provide the extra safety factor needed if the generator is rated by kw and the max amperage isn't specified.