Answer? They do it by scaring the hell out of us with what Michio Kaku has perfected as the 6 second scare soundbyte (6SSS). How's that for an alliteration? If you really pay attention to these shows, you can see how the producers coach our friends to "really bring it home to the lay viewer how physics affects them." The result is the 6SSS. I thought it might be fun for everyone to post their favorite soundbytes from our friends the popular physicists, or hell, just make one up! That's what they do. Here's a few to get the ball rolling: 1) "If it weren't for the electromagnetic force, the Sun and the Earth would simply BLOW apart!" 2) "If we could convert all the mass in this bowling bowl to pure energy, it would be the end of life on this planet as we know it." 3) "Thank god for the Pauli exclusion principle, without it, you would fall right through your chair and become spagattified as you reached the center of the earth." Get the idea?