A glance at Newtons's Law of Universal Gravitation will tell you that gravity is always a two-way street - just as the moon raises tides on earth, so Earth must cause tides to sweep across the surface of the moon. These tides are not in water, of course, but in the solid rock of the lunar surface. In an amazing piece of planetary heavy lifting, the moons crust would have been distorted by up to 7 meters!
This giant tidal bulge sweeping across the moon had an interesting effect. As the moon turned beneath the Earth, the rock tide was dragged across its surface, but the rising of the tides isn't instantaneous; it takes time for the surface of the moon to respond to the pull of the earth. During that time, the moon will have rotated a bit, carrying the peak of the rock tide with it. The tidal bulge will therefore not be in perfect alignment with Earth, but slightly ahead of it. Earths gravity acts in the misshapen Moon in such a way that it tries to pull it back into sync; in other words, it works like a giant brake. Over time, this effect, known as Tidal Locking, gradually synchronizes the rotation rate of the moon with its with its orbital period, effectively meaning that the tidal bulge can remain in exactly the same place on the moons surface beneath the Earth and doesn't have to be swept around.
The moon is now almost, but not quite, tidally locked to Earth, which means that it takes one month to orbit the Earth and one month to rotate around on its axis. So there's no dark side of the moon-the side we can't see gets plenty of sunlight, it's just a side that perpetually faces away from the Earth. The Earth-Moon system is in fact still evolving towards being perfectly tidally locked, and in one interesting consequence of this is that the Moon is gradually drifting further and further away from the Earth at a rate of just under 4 centimeters per year.
I hope this helps.