Implementing a CRM System for Industrial Distribution

[Ronnin]

I've had a request made by one of my outside sales reps to implement some type of CRM system at my branch. I used an ad hoc one I built out of Access years ago when I use to handle service and warranty claims for a computer manufacturer, but haven't used once since. I do see some merit in implementing somesort of call tracking system to do follow ups and customer tracking but I'm not going to spend a fortune in time or money doing it. My business is industrial distribution. Any suggestions, comments?

 

[Greg Bernhardt]

Go with the best and select SalesForce. That is now the industry standard.