I was having a discussion with an individual who was claiming that information is a form of energy. I disagreed with that claim. Over the course of the conversation, he provided me with the following article http://physicsworld.com/cws/article/news/2010/nov/19/information-converted-to-energy The article says that the molecule was placed in an aqueous solution and then electric field was applied to the solution causing the molecule to spin in a given direction, causing it to fall down the potential energy staircase but every once in a while, buffered by the solution (I read buffered as colliding with the molecules in the solution) it rotated in the other direction causing it to go up the staircase. Then the article says that the researched reversed the phase of the field there by preventing it from falling down the potential energy staircase. The article then says, That statement seems dubious to me. Energy may not have been added from the outside but what about the collisions that test molecule had with the solution it was sitting in? Couldn't it have simply gained that potential from the molecules in the solution? Is it more correct to say that after collisions with the molecules in the solution, the test molecule had more energy than it did before the collision while the molecules in the solution had less energy but the total energy is still the same, just distributed differently. Why say that information was converted to energy? Then the article goes on to say, That just sounded like bunk to me. Yes the test molecule gained potential but what about the solution it was sitting in? Why isn't that being discussed as part of the system? Can someone please shed some light on this for me? The source seems reputable but I'm very skeptical about what they are saying. Thanks.