Well, let's start by looking at what each of these terms actually is. \Phi is a scalar field--a scalar attached to each point in space. Similarly, E' is a vector field--a vector attached to each point in space. So, in the left-hand side, \nabla\Phi is the gradient of a scalar field, which means it's a vector field. \nabla\Phi\bullet E' is the dot product of two vector fields, which means it's a scalar field. Finally, the volume integral over the scalar field sums up the scalars at each point into one big scalar. So the overall type of the expression is a scalar.
Now, if these two expressions are to be equal to each other, they had better be the same type of thing. Using the above logic, what are the types of the middle and rightmost terms?