What is your desire?
What is your favorite color?
How fast is a swallow?
Means, what are you aiming to achieve? I like to think of ##V\otimes V^*## as an element of ##\operatorname{End}(V)## given by ##\left(\sum_\rho u_\rho \otimes \overline{v}_\rho\right)(w)=\sum_\rho \overline{v}_\rho(w)\cdot u_\rho\,,## i.e. a matrix. Now you are asking how you can map an endomorphism of ##V## into ##Cl(W,Q).## This looks a bit arbitrary to me.
Let's see whether the realization of ##Cl(W,Q)## as a tensor algebra can help. This would mean to map
$$
V\otimes V^* \stackrel{\varphi}{\longrightarrow} \bigoplus_{n\ge 0}(V\oplus V^*)^{\otimes n} /\underbrace{\bigl\langle (u+\overline{v})+(\overline{v}+u)+Q(u,\overline{v}) \bigr\rangle }_{=\mathcal{I}}.
$$
This view has two advantages: The ideal ##\mathcal{I}## should be invariant under ##\varphi##, and we can see the arbitrariness better since ##V\otimes V^*## has many occurrences on the right and you can simply choose one of them.
Another method would be the following:
Consider ##V## and ##V^*## as elements of ##Cl(W,Q)## via the embeddings ## u\longmapsto (u+0) \cdot 1_{Cl}## and ##\overline{v}\longmapsto (0+\overline{v})\cdot 1_{Cl}## and the tensor product as multiplication in ##Cl(W,Q).## Then
$$
\varphi \left(\sum_\rho u_\rho\otimes \overline{v}_\rho\right)=\sum_\rho \left( \left(u_\rho+0) \cdot 1_{Cl}\right)\cdot \left((0+\overline{v}_\rho)\cdot 1_{Cl}\right)\right)
$$
In this case, the arbitrariness is hidden in the embedding.
My original question stands: what is your desire?