New Pfizer vaccine name, "Comirnaty"

[berkeman]

Well, now that the Pfizer vaccine has full FDA approval, they have decided to give it a new name, "Comirnaty". And believe it or not, they actually have reasons for putting that name together...

https://www.kron4.com/trending/comirnaty-whats-the-story-behind-the-new-pfizer-vaccine-name/

Comirnaty, who? It’s the same exact mRNA vaccine Pfizer has producing through the emergency use authorization, but now it’s being marketed under the new name. Comirnaty is administered in two doses, three weeks apart, just like Pfizer doses have been all along.

The vaccine name is pronounced koe-mir’-na-tee. It doesn’t exactly roll off the tongue, but neither did “Pfizer-BioNTech COVID-19 Vaccine,” which is what it was technically called before.

The name was developed by Brand Institute in conjunction with BioNTech and Pfizer, according to Fierce Pharma.

“The name is coined from COVID-19 immunity, and then embeds the mRNA in the middle, which is the platform technology, and as a whole the name is meant to evoke the word community,” Scott Piergrossi, Brand Institute president of operations and communications, told the site.

The rebranding didn’t go unnoticed – nor unpunished – on social media.

One example of the push-back:

Covid-19 immunity + mRNA + community = Comirnaty

The person(s) who came up with this name should never be allowed to name anything ever again. They shouldn't even be allowed to name their pets.

 

[Borek]

Haters going to hate, while it is definitely overthought it doesn't look that bad.

Or rather: I saw much worse

 

[Ygggdrasil]

Not necessarily a new name. I think they announced the name much earlier when it was authorized for use in the EU (e.g. here's a press release from Dec 2020 using the name): https://investors.biontech.de/news-...ch-receive-authorization-european-union-covid

 

[Astronuc]

I initially read "Comirnaty" "Cominarty", which would sound snarky.

Why not Communitavy, or Communitivy, or does that look too close to Communism?

 

[Ygggdrasil]

I believe they wanted RNA in the name (similar to the name of the company Moderna).

 

[PeroK]

I initially read "Comirnaty" "Cominarty", which would sound snarky.

Why not Communitavy, or Communitivy, or does that look too close to Communism?

Does "Comirnaty" mean "get vaccinated, comrade" in Russian?

 

[TeethWhitener]

I believe they wanted RNA in the name (similar to the name of the company Moderna).

Yes but Moderna is clever, as the active ingredient in the vaccine is modRNA. Comirnaty subtly implies that the active ingredient is miRNA, which it isn't.

They shouldn't even be allowed to name their pets.

RNAin Tin tin

 

[hutchphd]

It is way better than the runner up: COVIDy-McCOVIDface.

I wonder what this bit of brilliance cost Pfizer. Makes me a proud MODERNA recipient

 

[Helios]

other runner-ups were covfefe and corbomite

 

[Ygggdrasil]

It is way better than the runner up: COVIDy-McCOVIDface.

I wonder what this bit of brilliance cost Pfizer. Makes me a proud MODERNA recipient

Apparently, the Moderna vaccine will be sold under the trade name Spikevax:
https://www.forbes.com/sites/brucel...fizer-covid-19-vaccines-spikevax-for-moderna/

 

[StevieTNZ]

Sticking with Pfizer would have been better.

 

[Astronuc]

Supercovidfragilisticvaxpialidocious

 

[StatGuy2000]

As someone who used to work for a large pharmaceutical company specializing in vaccines, this is really nothing more than branding, similar to the work conducted by the marketing department.

It's the same Pfizer COVID-19 vaccine we've all grown to love (or at least appreciate, if you're not a rabid anti-vaxxer), and which many of us no doubt have already received (including myself).